Glasgow Daily Times, Glasgow, KY

Local News

August 30, 2009

KRT plans for upcoming programs

Will mail letters regarding fund drive

HORSE CAVE — Kentucky Repertory Theatre is expanding its offerings, but to do so it must raise more money.

The theater is launching the “Reach for the Stars” fund drive, with hopes it will generate enough revenue to support an expanded season, as well as additional programs.

A drastic drop in ticket sales coupled with a decrease in donations to the theater resulted in a call for financial help last fall. The theater feared if it didn’t raise $350,000 it would have to close its doors. The community answered that call for help and the theater was able to exceed its goal.

“We feel ourselves emerging from the the weak economy that hit us so hard last fall,” said Mary Margaret Villines, development director.

As a result, the theater will be offering more plays and programs throughout the year.

However, in order to offer patrons more, additional monies are needed. That’s why the theater is launching “Reach for the Stars.”

Kentucky Rep will be sending out letters in upcoming weeks to those who have made contributions to the theater in the past.

“The first letter we send out is going to be specifically to anyone who donated to us in January and February when we ran the emergency campaign,” said Villines.

A second letter will go to those who have purchased season subscriptions or who have made recent donations.

“Last winter was an extreme situation in which we had to do a campaign to actually save the theater and keep the theater’s doors open,” said Robert Brock, artistic director. “This is about looking to the future and where we are going. Ticket sales only count, and this is not just us but everywhere across the country, ticket sales make up half of an arts organization’s budget. The rest is through contributions — individual, corporate and government.”

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