GLASGOW — Unless you have previously attended a midnight showing, it’s hard to truly explain what to expect. Each one is different in its own way – the fans and source material differ, after all – but at their core, they all hold the same distinct similarities.
First and foremost, there is a lot of waiting involved. A lot. The most dedicated of fans will be in line when the doors open, while the rest will gradually trickle in, all eagerly awaiting the first stroke of midnight.
Midnight premieres present the perfect opportunity for fans of a variety of ages and backgrounds to come together and share something that they all have in common; something that they have been anticipating for months, for years. Whether you’ve read the books or not, are a new fan or an old, the excitement is palpable.
While waiting in line can be quite the experience, it isn’t until you’re finally in the theater that things really begin to get heated. Popcorn is tossed from seat to seat (or from hand to hair) and the crowd screams as the screen finally brightens. …
Only to sigh dejectedly as a Coca-Cola commercial appears instead.
But the excitement picks back up as the remaining previews air, fans cheering for the movies they want to see the most, booing when they see something they don’t particularly love. (The reaction to the Breaking Dawn teaser? Quite possibly the funniest thing I have seen.) Throughout the movie, though, fans unite in a flurry of emotions. They sob together, laugh together, and cheer together.
According to the manager of Highland Cinemas, Brock Edwards, the Hunger Games premiere is almost on par with the Harry Potter showings. As of 4 p.m. on March 22, they had already sold, “at least 450 tickets and are expecting to have more ticket sales at the door.” Edwards also predicted that the remainder of the weekend would be just as successful due to strong word of mouth surrounding the movie and WuHu’s contributions on the night of the premiere.