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Published June 27, 2008 04:51 pm - In this day and age it is easy to take milk for granted.
Milk’s history in America has been one of downs and ups
Ad campaign changed perception
By JENNIFER MOONSONG
Glasgow Daily Times
GLASGOW
—
In this day and age it is easy to take milk for granted. Wheeling a shopping cart through the grocery store and pulling a plastic jug of pasteurized and calcium-fortified milk from a cold cooler is common place, but that wasn’t always the case.
Until the early 1960s, milk came in now collectible heavy glass bottles and for many it came right to their front door. The first glass milk bottle was made in the late 1870s.
In Glasgow, Border’s Milk Company was what area residents got if they had milk delivered to their front porch. Border’s was located on Front street, but the milk was not processed there.
Border’s operated in Glasgow from the mid-1930s until the end of the 1950s.
“The milk was processed in Bowling Green and brought to the Glasgow store,” Dee Ramey said.
As a boy, Ramey worked for Border’s delivery man, Bruce Page.
“I washed down the concrete on the delivery bay and sometimes I went out on the delivery route in the truck,” he recalled. “Border’s ran the route Monday through Friday. Border’s milk could also be purchased at the store for a small price.”
The bottles were returned to Border’s where they were washed and refilled.
Brown’s Ice cream was another local dairy institution.
“All of the stores sold it and you could by it right from the plant,” Ramey said.
The ice cream was made and sold from the same location.
“Back then there was a little grocery store on every corner, not like the supermarkets today,” Ramey said. “People bought a lot more locally.”
Changing times and a flux in eco-social needs caused door-to-door milk delivery to go under in the early 1960s.
Border’s heyday in the 1950s was what the International Dairy Foods Association refers to as The Golden Age of Milk in America.
Prior to the 1940s when the Workers Progress Administration (WPA) launched a poster campaign to up milk’s popularity and sales, America’s beloved beverage had a near villainous reputation.
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